How to Leverage Your LinkedIn Network for B2B Sales

LinkedIn is one of the best ways to find professional connections online. In LinkedIn, you are able to gather as many connections as you want to help build your online network.

Creating a huge network, while important, should not be your main goal when you go on LinkedIn. As a business, you need to find ways to use this network to create genuine partnerships which can generate sales.

Here are 3 ways you can leverage your LinkedIn network for B2B sales:

1. Get Your LinkedIn Network Involved in Social Selling

LinkedIn is a natural place for you to get involved in social selling with connections in your network. In LinkedIn, you are able to engage with prospects by commenting and liking their content which can help build relationships with them.

To make the most out of social selling on LinkedIn, you have to first make sure that you are connected with the right prospects in your network.

Once you are connected with the best prospects for your company, you can be able to build and strengthen professional relationships with them through a variety of ways.

You can share insights and content which can then lead to building trust with your prospects. Social selling enables better sales lead generation and sales prospecting process.

It is a lot easier for you to sell your company’s product or service if you are doing it within a network of people you already built strong relationships with.

2. Engage in LinkedIn Groups Consistently

Getting results from LinkedIn Groups may take some time and effort but this will definitely be worth it for your company.

Take advantage of LinkedIn groups by joining certain groups that appeal to similar interests, goals, and industries as you and your prospects.

You can be able to effectively engage with members of your group by giving your thoughts on another member’s post in their comment section, answering questions for the community, asking questions or help from other members, posting content about your product, and also posting other people’s content.

You need a consistent but differing mix of these actions to help you become a more active and valuable member. Once you stick to doing these actions consistently, you will be able to see results.

3. Push For Thought Leadership Among Your Network

Once you have become an active LinkedIn member with a platform that reaches a lot of different connections in your network, you can now use this platform to push for thought leadership.

Regular posting of different types of content along with engaging with your network can help expand your reach in LinkedIn.

You can post about achievements you helped a client reach, company updates, content that is related to your industry, and even your own content that will be valuable to everyone in your network.

It is also possible to share longform articles on LinkedIn where you can share insights or give advice to your prospects. You can also share this to your LinkedIn groups that you are a part of.

However, don’t forget to mix up your posts and include a lot of video content in your posting. Videos and live videos on LinkedIn can perform really well as long as you follow the specifications.

Posting videos should be a priority on Linkedin as they are more effective than other types of content. Videos are known to be more effective in creating conversations and garnering engagement in LinkedIn.

Creating more conversations and garnering more engagement leads to stronger relationships which will translate into even more sales for your company.

Videos, while surely effective, may be too big of a task for you if you aren’t familiar with the process of making them. Luckily for you, VideoBlast can make the process of creating your videos as simple and affordable as possible.

Our team at VideoBlast can have different video styles and examples that you can use for your LinkedIn page. All these different options will work great on LinkedIn because they fit the video formats and specifications that work best on the site and also include subtitles to make your videos accessible.

If you want to try out our services, you can avail of our limited time offer of receiving a free video by visiting our website or clicking on the button below.