Why You Need Videos to Boost Your eCommerce Website
Videos have now become a requirement and a standard for business and their eCommerce websites is no different, especially if it is where they receive the most traffic.
Whether you are selling through your own eCommerce store or through the most popular online marketplaces like Amazon, eBay, Walmart, or Shopify, having a product video at the ready for all of your items can definitely have a positive impact.
Videos have a solid impact because it can greatly affect your conversion rates, website visits, and are now mostly being viewed through mobile devices.
Here are three reasons why you need videos to boost your eCommerce website:
1. 52% of consumers feel more confident with purchases after watching product videos.
Videos as entertaining as they can be, can also be a very powerful tool in terms of informing and educating audiences.
Videos can be more effective than articles, photos, or even infographics because having both audio and visual elements helps capture your audience’s attention more.
This is also the reason why most online users prefer to learn about certain products or services through videos. Videos allow consumers to see the product or service in action which can help them decide on going through with a purchase.
52% of consumers who watch product videos say that watching those videos make them feel more confident about their purchases.
You are more assured that interested consumers will learn about your product in even a short amount of time if there is a video that accompanies it.
2. 75% of Videos are being played on mobile devices.
Mobile devices like smartphones have now become even more popular than desktops and laptops due to its more convenient nature. You can easily bring your phone anywhere and you can pretty much do any online activity with your smartphone nowadays.
This development means that more people are watching online videos on their smartphones as well. They find videos more accessible than text or photos that have a lot of information that needs to be read. This is evident in a study by eMarketer which says that 75% of all video plays are on mobile devices.
Since these people do a lot with their smartphones, they are not just watching more videos in them but are also using them to shop online.
Creating product videos for your eCommerce store is a great way to boost your business because of the perfect blend of users shopping online and watching videos on their mobile devices.
3. Having a video on your page can increase your conversion rate by 80%.
When it comes to purchasing products online, most consumers want to look for video content related to the product.
These consumers are searching for a video because videos can be a better visualization of how the product actually looks and performs in real time compared to product images and text descriptions.
These product videos can help consumers distinguish how the actual product looks in different angles, and in a certain context that is just not possible through images.
Because videos are so entertaining and visually appealing, having them on your landing page can help increase your conversion rate by 80%.
When consumers find a video of the actual product being used, they are more likely to stay on the website long and they may even be more likely to place an order.
If you want to boost your eCommerce business by having product videos on your eCommerce website, our team at VideoBlast is ready to help you out.
With VideoBlast, you will have effective and entertaining video ads and social media videos that are worth sharing.
Our team of video experts will craft visually appealing and informative product videos for your eCommerce products at affordable prices to help your business stand out online.
You can visit our website to check out all the different video styles and examples that we offer and also take a look at our script wizard if you need any help in making scripts for your online videos.