4 Essential Tips to Create eCommerce Product Videos that Convert
Videos have been proven to be an effective tool when it comes to providing information to consumers in an entertaining and concise manner. This is why it is important for you to create product videos for your eCommerce website.
When consumers do their research on potential products they want to buy, 67% of them look for video content at least once. Seeing products displayed in real time through videos provide a visualization that just isn’t possible with images and texts. To fully take advantage of these video trends, you need to create effective eCommerce product videos.
If you are looking for some essential tips to create these videos that convert, then this article will help you out.
Here are four things that you need to know and consider when making your eCommerce product videos so that they can be successful and lead to a sale:
1. You should have a clear goal to achieve with the video.
Including a product video just for the sake of having a video for your listing will not make it effective if that is all you want to achieve for the video.
You should have a clear and specific goal in mind that your video can achieve. You cannot try to put every single aspect of your product into one video.
You have to decide on what specific part of the product you want to showcase. You can either have a video that shows how it can be assembled or a video that shows the different uses of the product.
It’s more suitable to have a lot of videos for each product so that they can target different interests and different customers.
2. The video should be short and simple.
Even though you are obviously proud of your products and would want to go on and on about how great they are, most online shoppers won’t really have too much time to dwell on those things.
For typical online purchases, consumers normally spend about 4 minutes on eCommerce sites while they may spend a longer time of about 9-15 minutes with the more popular online retailers.
This really is a limited amount of time considering how much time people spend on the internet in general.
That’s why your product videos need to be short and concise at around 1-3 minutes so that you can immediately communicate your message to potential customers.
3. Keep your product video focused.
Your product video should focus on delivering its key message right from the start. If you want to showcase its features or show how it works, then you should display that immediately in the video.
Your users will not have much time on your website, so you have to make every moment count. There is no reason to include lengthy intros or unrelated promotions at the start of your video.
It should be focused so that people can immediately see what they are looking for.
4. Your product should look sincere and genuine in the video.
In the age of the internet, people are always looking for authenticity in businesses and products. If you try to trick them by exaggerating the benefits your products have, people will easily find out and share their negative reactions on social media.
This is why it is important for your product videos to come across as sincere and genuine.
You have to respect the level of intelligence of your customers by showing them what your products look like and how they work.
It also helps to have your loyal customers talk about why they like your products since consumers highly value the opinions of other fellow consumers more than a business itself.
Give your website visitors a strong reason to believe that they are making a right decision by purchasing your product.
If you are looking to create effective product videos for your eCommerce website, then our team at VideoBlast can help you out. We offer different video styles and examples that you can use to showcase your products.
With VideoBlast, you will have video ads and product videos that are worth sharing. Our video team can create simple and focused product videos that can eventually lead to more purchases on your eCommerce website.